EVERFI’s Compassion Project is a first-of-its-kind national initiative to provide compassion education to elementary school students across the US. With the support of LinkedIn, EVERFI needed a website to explain the course’s value and encourage teachers to try it out; and approached us to make it happen.
Give The People What They Want
Our first challenge was to organize the site content and set clear paths for our users. We divided visitors into two groups; those who just needed to know the basics before signing up, and those who wanted to dive deeper into course material. The result was a streamlined sign-up buttressed with insightful details.
For kids, but not *FOR* kids
To pique the interest of teachers and parents, we created a playful visual style that echoed the course art. The fun interface combines hand drawn elements, bright colors, organic shapes, with a clear interface.
Head of the Class
Once built, the website connected EVERFI with thousands of teachers and parents. It has outperformed similar initiatives, generating 10x as many leads as comparable course sites. Since launch, we have worked with EVERFI to adapt this model to drive success for other initiatives as well.