We're proud to empower the organizations on the frontlines, helping them to do their vital work even better. In the following case studies, we highlight the breadth and depth of our work in this space — working hand-in-hand with these remarkable organizations to strengthen reproductive healthcare for women and gender-expansive people, both across the country and globally.
Repro Rising Virginia
In 2021, REPRO Rising Virginia, then Pro-Choice Virginia (PCVA), had the opportunity to redefine themselves. Newly independent from NARAL Pro-Choice America, they viewed the separation as a chance to rebrand as a more influential, inclusive, and progressive version of themselves.
We equipped them with a meaningful new name, REPRO Rising, as well as a new website and a flexible visual system designed to span diverse audiences and tones. Launching the brand the same month that Roe was overturned, REPRO Rising hit the ground running — leveraging their new identity to create an impactful range of materials and outreach.
Read our full REPRO Rising case study.
Abortion Forward
After our successful partnership with REPRO Rising Virginia, Pro-Choice Ohio came to us with a similar task: to create a new name and visual brand that supports this new era for the organization and the movement. We collaborated closely with their tight-knit team to bring their organizational values and vision to life, with a confident new identity as Abortion Forward.
During our work together, Ohioans voted to pass Issue 1, the constitutional amendment to protect the right to abortion in Ohio. The new name and bold brand visuals reflect this momentum and the continued urgency to fight for reproductive rights, access, and freedom for all people in Ohio and beyond.
International Confederation of Midwives
We partnered with the International Confederation of Midwives to evolve their brand and build an accessible, resource-rich website to support midwives in nearly every country. The warm brand reflects the respect, dignity, and compassion encompassed by the midwifery model of care.
We aimed to capture the diversity, energy and excitement of their international community on the website, while providing midwives access to educational resources and connection with their wider community via a member portal. The inclusive online hub features contrast modes, image variants, and language options that make it easy to engage with critical resources.
Our Bodies Ourselves Today
We partnered with Our Bodies Ourselves Today to build a rich digital library of information on health, sexuality, and reproductive justice for women, girls, and gender-expansive people. The initiative aims to provide critical health information to those in need as laws increasingly restrict access to sexual and reproductive health care and education. The site feels inclusive, inviting, and fun to navigate (even as the topics can be sensitive and serious).
EMILY's List
We partnered with EMILY's List in the lead ups to the 2016 and 2024 elections, supporting their mission to elect Democratic pro-choice women.
We matched the urgency of the moment with accelerated design sprints to execute a digital campaign (2016) and communicate crucial voter strategy (2024).
Friendly & You
Our work with reproductive health organizations is driven by a shared commitment to advancing access to essential healthcare and protecting reproductive rights. We’re proud of the impact we’ve made together, but the work is far from over. If you are looking for a collaborative partner to help elevate your efforts, we'd be honored to work with you. Let's create meaningful change, together.