We channeled the fable-like background of the company name by combining their ampersand with a playful duck. Then we flipped their text, adding a quirk without sacrificing legibility.

We hatched a whole flock of ampersand ducks wearing various charming hats and accessories, which allows the team to customize business cards, as well as key sections of the site.

We channeled their knack for storytelling, writing witty site copy that gave new voice to their brand and carried the levity of the mark throughout their site and brand materials.